Luz Cárdenas, Managing Partner
Luz Cárdenas is a founding partner of Cárdenas Grant and is responsible for developing clients and building this successful strategic communications firm. In her current role, Luz oversees business development as well as operations for Cárdenas Grant, managing the firm’s technical, financial and general administrative systems. Luz has demonstrated her ability in the design of communications strategies, multicultural marketing, advertising, public/government relations and special event production in a career that spans more than 25 years in progressively responsible positions for international and Fortune 500 companies. Prior to the creation of Cárdenas Grant, Luz served as Director and Assistant Director of Communications for the Mayor of Philadelphia (2000 to 2005). Luz is an award-winning professional who has dramatically expanded minority markets for both private and public sector organizations. Her past and current client roster includes: Philadelphia Gas Works (PGW), the U.S. Department of Energy “EnergyWorks Program”, The Mayor’s Office of Sustainability, Visit Philly (formerly the Greater Philadelphia Tourism Marketing Corporation), Pinnacle Entertainment, Edison Learning, National Council of La Raza (NCLR), the U.S. Hispanic Chamber of Commerce, the United States Hispanic Advocacy Association, Comcast Corporation, Philly 2016 (Philadelphia’s bid for the 2016 Olympics), United Way of Southeastern Pennsylvania, the City of Philadelphia, Penn Future, the United Nations Millennium Development Goals Awards and others.
Luz currently serves as Chair of the U.S. Hispanic Advocacy Association’s Board of Director’s and is a Trustee of LeadNJ and Young Audiences of NJ and Eastern PA. In 2013-2014, she co-chaired the Steering Committee for the US Association of Former Members of Congress’ 17th Annual Statesmanship Awards Dinner and the Northeast Advisory Board for Stop Hunger Now, an international hunger relief organization. She is a 2012 Graduate Fellow and Ambassador of LeadNJ and was recently selected to participate in 2103-2014 Greater Philadelphia Leadership Exchange, a program of the Economy League of Greater Philadelphia.