Pennsylvania Department of Insurance Children’s Health Insurance Program
The Knot: To increase enrollment of African American children and get them insured.
The Weave: CGC designed and implemented program for CHIP that included planning, marketing communications, advertising and community outreach statewide. A highlight of our outreach program engaged the faith based community and produced a “Cover the Kids” gospel concert/enrollment trigger event featuring internationally renowned gospel start Hezekiah Walker.
Moving the Needle: In three years, African American enrollments increased by 34%.
The United States Hispanic Advocacy Association (USHAA)
The Knot: Address major issues affecting Hispanic and non-Hispanic entrepreneurs and consumers in aftermath of historic economic downtown. The Weave: CGC created awareness event entitled: “Ring in a New Era of Economic Opportunity” at the United Nations to begin dialog with key economic and political powerbrokers from American and Latin American industry and government to address most pressing issues defining the future of Hispanic and minority companies in the U.S. and other global economies. During the summit, USHAA recognized the Top 25 companies in the Fortune 500 and Hispanic 500 for best practices in workplace diversity, supplier diversity, cultural competence in provisioning goods and services, and minority leadership.
Moving the Needle: Attracted national and international news coverage to USHAA issues by ringing Opening Bell at NYSE and conducting interviews on major TV networks as well as international press via the United Nations. Opened a long-term dialog that lead to business contracts for USHAA members as well as launching the bi-annual “Bravo Awards” to keep USHAA’s “Green Agenda” visible to corporate America’s. Event attracted 300+ attendees for a long day summit.
Philadelphia Health Department Sugar Sweetened Beverage Campaign
The Knot: To increase awareness of the negative health outcomes of drinking sugar sweetened beverages among low and moderate African American women in Philadelphia.
The Weave: Conducted a public relations and advertising campaign directed toward African American mothers. Reached into neighborhoods through local farmers markets and corner stores. Created and purchased radio and print ads.
Moving the Needle: Developed radio ad that had highest memorability rating of the advertising campaign, creating citiy-wide awareness of the need to decrease intake of sugary beverages.
Office of the Sheriff, Philadelphia City and County
The Knot: To buy media for a major public official mandate to fulfill the legal requirement for public notice of property auctions in the 6th largest city in the nation.
The Weave: To produce data, design ads and place millions of dollars in print/broadcast advertising in legally mandated vehicles and manage a community newspaper advertising program that embraces the “spirit of the law” to spread the word about Sheriff Sales to a wider audience making homeownership through property acquisition a reality for a diverse population. Meeting monthly deadlines and liaison with multiple newspapers.
Moving the needle: Each year, more than 7,000 properties are sold through the Sheriff’s auction. Without successful and accurate placement of ads, these sales could be challenged in court.