Our Threads
We specialize in the following:
Political Consulting Services
Multicultural Marketing
Respect for diversity and understanding the culture, language and nuances of all Americans—African-Americans, Hispanics, Asians, Millennials, Seniors, LGBT audiences—is now a universal value. We will position your brand using integrated marketing communications campaigns rooted straight from the heart of our long and unique connection with these communities.
Advertising
When it comes to creating a stand-out ad campaign, there is no “box”! For aggressive promotion of your product or service free media is not enough. We create and produce big ideas for your brand that’ll get you noticed.
Media Planning & Buying
We help you decide what to buy, when to buy it, how much to spend and track the impact of your investment.
Our Tapestry
Our Loom
Strategic & Integrated Marketing Communications
Research, strategy and planning create the basic pattern for an attention grabbing marketing program that connects with and mobilizes your target audience. Our intergenerational team of passionate, creative thinkers work with these tools to serve your needs.
- Market Research
- Strategic Planning
- Creative and Content Development
- Copy Writing
- Production (TV, Radio, Video)
- Web design
- Blogs
- Newsletters
- Press Kits
- Translation Services
- Branding and Advertising
- Public Relations
- Issue Management
- Publicity and Media Relations
- Government Relations
- Stakeholder Relations
- Special Events
- Social Mobilization
- Street Teams
- Grassroots
- Cross Cultural Marketing
- Acculturation
Media Strategy
Good strategies make great stories. We’ll bring your story to the market with the right media mix. We design innovative relationships to weave unique pathways that showcase your brand or opportunity on-air, in ink and online.
- Media Research
- Media Planning
- Media Buying
- Added Value Opportunities
- Media Partnerships
Digital and Social Media Management
Weaving is a centuries old craft. But evolving techniques make it an art that will always speak to new generations. Our intergenerational weave masters are digital disrupters who evoke conversations that drive action.
- Interactive websites
- Mobile apps
- Social Media Channel Management
- Online Community
- Blogger Outreach
- Digital and Social Media Advertising
Perfect tension on the loom makes for a seamless tapestry. Finding the right way to impact worrisome social issues is smart corporate culture. The threads that link your brand to today’s burning global problems reflect your compassion and passion for the future of the planet we share. We help cause organizations tell stories of impact. We weave together causes, brands, influencers and audiences, raise funds, raise their voices to show compassion, protect our planet and shift the future for the most vulnerable.
Social Purpose Marketing
CGC Focus Factory
Our analysts pull all the threads together to weave your message, strengthen your brand identity or bring your issue/opportunity into focus. We analyze to insure interlacing plans stay on track and measure results. We deliver your tapestry on target, on message, on time, on budget.
Our Artisans
Meet Our Team
Our Finest Tapestries
Pennsylvania Department of Insurance Children’s Health Insurance Program
The Knot: To increase enrollment of African American children and get them insured.
The Weave: CGC designed and implemented program for CHIP that included planning, marketing communications, advertising and community outreach statewide. A highlight of our outreach program engaged the faith based community and produced a “Cover the Kids” gospel concert/enrollment trigger event featuring internationally renowned gospel start Hezekiah Walker.
Moving the Needle: In three years, African American enrollments increased by 34%.
The United States Hispanic Advocacy Association (USHAA)
The Knot: Address major issues affecting Hispanic and non-Hispanic entrepreneurs and consumers in aftermath of historic economic downtown. The Weave: CGC created awareness event entitled: “Ring in a New Era of Economic Opportunity” at the United Nations to begin dialog with key economic and political powerbrokers from American and Latin American industry and government to address most pressing issues defining the future of Hispanic and minority companies in the U.S. and other global economies. During the summit, USHAA recognized the Top 25 companies in the Fortune 500 and Hispanic 500 for best practices in workplace diversity, supplier diversity, cultural competence in provisioning goods and services, and minority leadership.
Moving the Needle: Attracted national and international news coverage to USHAA issues by ringing Opening Bell at NYSE and conducting interviews on major TV networks as well as international press via the United Nations. Opened a long-term dialog that lead to business contracts for USHAA members as well as launching the bi-annual “Bravo Awards” to keep USHAA’s “Green Agenda” visible to corporate America’s. Event attracted 300+ attendees for a long day summit.
Philadelphia Health Department Sugar Sweetened Beverage Campaign
The Knot: To increase awareness of the negative health outcomes of drinking sugar sweetened beverages among low and moderate African American women in Philadelphia.
The Weave: Conducted a public relations and advertising campaign directed toward African American mothers. Reached into neighborhoods through local farmers markets and corner stores. Created and purchased radio and print ads.
Moving the Needle: Developed radio ad that had highest memorability rating of the advertising campaign, creating citiy-wide awareness of the need to decrease intake of sugary beverages.
Office of the Sheriff, Philadelphia City and County
The Knot: To buy media for a major public official mandate to fulfill the legal requirement for public notice of property auctions in the 6th largest city in the nation.
The Weave: To produce data, design ads and place millions of dollars in print/broadcast advertising in legally mandated vehicles and manage a community newspaper advertising program that embraces the “spirit of the law” to spread the word about Sheriff Sales to a wider audience making homeownership through property acquisition a reality for a diverse population. Meeting monthly deadlines and liaison with multiple newspapers.
Moving the needle: Each year, more than 7,000 properties are sold through the Sheriff’s auction. Without successful and accurate placement of ads, these sales could be challenged in court.
Contact Us
Let us show you how we combine the threads of cutting edge communications, marketing, and analytics to make your organization a tapestry of success. For a free consultation or for more information contact us with the form below.
Visit Our Office
Address: 1701 Walnut Street, 8th Floor, Philadelphia, PA 19103
Phone: Phone: (215) 854 4089
Email: luz@cgimpact.com
Send a Message